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Interested in working in the hotel field? Want to learn more about an important hotel management certification that employers value? Whether you’re in school studying hotel management or already working in the industry, learning about a certification in hotel industry analytics can help your career.
CHIA Certification is the only credential that focuses on hotel analytics. It is a certificate that shows potential employers that you are proficient in analyzing different aspects of the hotel industry. It is different than a certificate in hotel management because your focus is on industry analytics. This certification in hotel industry analytics (CHIA) is a top certification aimed at undergraduate and graduate students in hospitality and tourism programs.
Read on to learn how a CHIA hotel industry analysis credential can benefit your career.
Who Can Apply For CHIA Designation?
There are many hotel certification programs. But the gold standard for hotel certificates in industry analytics is the CHIA certification.
CHIA hotel certification is ideal for those who want to become:
- Corporate staff members
- General managers
- Research staff
- Revenue managers
- Travel and tourism professionals
Over 20,000 industry professionals and academics have obtained this certification. It is a distinction that helps you stand out among your competition. It lets potential employers know that you hold specialty training that most people in the hotel industry don’t.
Since CHIA is a knowledge-based certification, it does not have an experience or time in position requirement. The only requirement for this certification is that you work in the hospitality and tourism industry.
Where Can You Find Employment With CHIA Certification?
There are many organizations serving the hotel industry. These places hire qualified people with hotel analytics experience. If you have a CHIA certificate, you can find work with the following:
- Conventions and visitor bureaus
- Financial firms
- Hospitality vendors
- Hotel association groups
- Hotel management companies
- Hotels and travel organizations
What To Expect On The CHIA Examination
The main goal of gaining CHIA status is to be able to analyze different types of hotel industry data. With that knowledge, you can make strategic decisions for the industry.
There are four core content areas covered in the training and certification exam. To get your certification, you must understand the subject areas. These include:
- Foundations of Hotel Industry Analysis
- Fundamentals of Hotel Math
- Performance Reports
- Property Level Benchmarking (Hotel STAR Reports)
Foundations of Hotel Industry Analysis
You need to understand the players and affiliations in the hotel industry. These include:
- Management companies
- Parent companies
- Other associated hospitality resources
Exam-takers must know geographic and non-geographic categories in the worldwide hotel industry.
Fundamentals of Hotel Math
Hotel math fundamentals study the metrics used by the hotel industry. They include analyzing various sets of data related to the hotel business. For this content area, you must know about the following issues:
Performance reports include Ad-hoc, pipeline, HOST/profitability, destination, and trend reports.
Property Level Benchmarking
Property level benchmarking is related to STAR reports hotel analyzation. You learn how to analyze, identify, define, and monitor these reports on a monthly and/or weekly basis.
When training for this section, you learn that a STAR report is a hotel’s essential benchmarking tool. The industry relies on this benchmarking practice. A STAR report evaluates a hotel’s performance compared to a competitive set. Based on the report, market strategies are made.
How To Get A CHIA Certificate
There are only a few steps you must take to get a certificate. These include:
- Paying your application fee
- Completing your application
- Accessing resource materials
- Connecting with a proctor to oversee your exam
The other steps are up to you. The biggest one is that you need to study. Once you have paid your application fee and received your study guide, you should study before taking the exam. When you pay for your application, you will receive a study guide that will help you prepare for the test.
How To Apply For CHIA Hospitality Industry Certifications
The CHIA exam is taken online. It is administered by the American Hotel & Lodging Educational Institute (AHLEI). This is a global nonprofit organization interested in the professional excellence of those working in the hospitality industry.
There are 50 questions on the examination and has an attached fee of $75. Need-based scholarships are available. Those who score 70% or above earn the CHIA designation and certificate. If you don’t pass, you can retake the exam. If you are a professor or instructor, you may take the exam free of charge.
Obtaining this important certification can open the door to various career opportunities in the hospitality field. When you complete the Certification in Hotel Industry Analytics, you may showcase the CHIA designation on your resume and business card.
College Courses You Should Take
CHIA Examination Study Tips
Good study habits will help you succeed on the certification exam. You also need to have time set aside each day or week for studying. Strong study habits develop over time, but you can get ahead by following these tips.
Don’t cram for the exam
Get yourself organized
Find a regular place to study
Keep track of your deadline
Take practice tests