What Jobs Can You Get With a Sports Management Degree?

According to the Society of Health and Physical Educators,  the jobs you can get with a sports management degree are many and varied. Graduates from sports management degree programs find work in:

  • college and professional sports organizations
  • marketing and advertising firms, news agencies
  • sporting goods retailers
  • many other employment settings

Below you’ll find just a few opportunities open to graduates of sports management programs.

Facilities & Events

The stadiums and arenas where sports performances are held are massive structures. Someone has to:

  • maintain the facility
  • oversee the numerous vendors and workers
  • handle budgetary and finance matters
  • coordinate the events that take place in the stadium

In short, they serve as the arena manager. This is one of the many the jobs you can get with a sports management degree. Your training will include general business subjects like:

  • accounting
  • finance
  • management
  • sports-specific coursework

These will prepare you for the challenges of managing athletic facilities and events. If you’re interested in this career path, be sure to take as many classes as you can in subjects like:

  • leadership and management
  • accounting
  • financial operations

Communications and Media

Many of the jobs you can get with a sports management degree today involve working in the media and communications industry. If you have ever wanted to become a sports broadcaster or sports writer, then earning your sports management degree is a good place to start. In fact, thanks to the increase in the number of sports-related websites and news agencies, the demand for professional with specialized knowledge of sport communications is growing. This is according to the Society of Health and Physical Educators. If a sports communication role is appealing to you, take business communication courses. Look into electives that involve:

  • journalism
  • broadcasting
  • professional writing

Marketing, Advertising, Sales and Public Relations

Many of the jobs you can get with a sports management degree fit into related industries like:

  • marketing
  • sales
  • advertising
  • public relations

Depending on where you want your education to take you, you could find work:

  • developing product promotions
  • selling those products
  • cultivating a great image for your team
  • getting your organization publicity through paid ads

You’ll want to take marketing, sales and advertising courses.

The industries above aren’t the only ones to employ sports management graduates. With a degree in sports management, you could also find work in the administration departments of sports organizations or in:

  • law
  • finance
  • tourism

If there’s a role that allows you to combine your passion for sports with your business skills, pursuing a sports management degree will help you attain that career.

Related resource:

30 Best Online Bachelor’s in Sport Management

Brenda Rufener
Author

Julie McCaulley
Expert

Carrie Sealey-Morris
Editor-in-Chief