Why Are Online Bachelor’s Degree Programs in Communications So Popular?  

There are many reasons why online bachelor’s degree programs in communications are popular. The education is versatile. Many degree programs allow students the opportunity to specialize in a field of interest. Graduates can choose from many different job opportunities, some of which have high median rates of pay. The job outlook for some communications careers is less than positive. Other careers in the field are experiencing considerable growth.

The Popularity of the Communications Major

Communications and related majors, like journalism, are popular programs of study year after year, according to U.S. News & World Report. In fact, six percent of all undergraduate students choose to pursue a degree in communications.

There are many reasons why online bachelor’s degree programs in communications are popular. One of the reasons is that the degree is so versatile. A big part of studying communications is learning to communicate effectively – and persuasively – in speech and in writing. These skills are clearly essential for success in fields such as journalism and advertising. They’re also valuable assets no matter what industry you work for or what career path you pursue. The focus on developing soft skills makes the degree versatile. It helps graduates impress even employers who aren’t looking for candidates with a communications degree specifically.

An Interesting Field of Study

Have you ever noticed how many books, television shows and movies focus on characters who work in the field of communications? These include reporters, news anchors and advertising executives. This is another reason why online bachelor’s degree programs in communications are popular. Studying media, persuasion and the art of effective communication is interesting.

Of course, some of the theories of communication or the technical aspects of media law might not strike you as particularly fascinating. However, you won’t only study the basics of communications. Many online bachelor’s degree programs in communications allow students to specialize in a concentration area like:

  • journalism
  • marketing
  • business communication
  • emerging media
  • public relations

You can study the aspects of communication that most appeal to you, such as:

  • web design
  • social media
  • crisis communications
  • magazine article writing

You can focus on what really interests you.

A Wealth of Career Opportunities

The wide range of jobs available is another reason why online bachelor’s degree programs in communications are popular. Graduates of these programs work in fields such as:

  • advertising
  • journalism
  • marketing
  • public relations
  • education
  • nonprofit organizations
  • health care
  • government

Graduates hold job titles that range from news correspondent to fundraising manager and editor to advertising manager. The median salaries for communications jobs can be well above the median wages for all occupations. For some roles, earning potential can be as high as six-figure annual salaries.

If you’re considering a communications major, you’re in good company. There are numerous reasons why online bachelor’s degree programs in communications are popular.  All valid reasons to consider an education – and a career – in the field of communications.

Related resource:

Top 30 Best Online Communications Degree Programs (Bachelor’s)

Brenda Rufener
Author

Julie McCaulley
Expert

Carrie Sealey-Morris
Editor-in-Chief