30 Best Online Bachelor’s in Advertising and Public Relations

In this article, we profile the 30 best online bachelor’s in advertising or public relations programs at some of the nation’s top colleges and universities.

A bachelor’s degree is often required for entry-level advertising, communication, media, and public relations (PR) jobs. These bachelor’s programs prepare students with the knowledge and understanding needed to succeed in careers in advertising and PR. Some online programs offer studies in advertising, while others incorporate advertising and PR classes within their communication studies tracks. Online options are offered from some of the nation’s top-ranked, accredited institutions, so students won’t have to give up valuable work experience while earning their degree.

  1. University of Florida
  2. Kennesaw State University
  3. Florida International University
  4. Appalachian State University
  5. University of Maryland Global Campus
  6. Indiana University East
  7. Bellevue University
  8. SUNY College at Oswego
  9. The University of Texas
  10. Franklin University

Ranking Online Degrees in PR and Advertising

We reviewed 107 accredited institutions listed by the National Center for Education Statistics (NCES College Navigator) that offered online bachelor’s in advertising, online bachelor’s in public relations, or online bachelor’s in communication degree programs with classes in advertising, mass media, or PR. From the list of schools, we narrowed our selection by verifying accreditation and looking at rankings offered by major publications like U.S. News and World Report. We then selected schools that had received one or more rankings. We chose the 30 most affordable institutions and listed them below, according to raw affordability.

Below are the resulting selections for our top 30 best online bachelor’s in advertising or public relations degrees.

#30 – Johnson & Wales University

Online Bachelor’s in Advertising and Marketing Communications

Providence, Rhode Island

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Earn a bachelor’s in advertising online at JWU!

Undergraduate Tuition: $34,736

Johnson & Wales University offers an online bachelor’s in advertising and marketing communications that helps develop creative and strategic knowledge and skills needed for a successful career in marketing, public relations, and advertising. The coursework is career-focused and integrates skills that translate directly to the workplace. The program can be completed in four years or more if the student has prior college credits that transfer. Students should have at least two years of full-time post-high school work experience. The program is 100% online and provides maximum flexibility with challenging content and caring instructors. Johnson & Wales is ranked #96 in Northern universities by U.S. News and World Report.

#29 – Point Park University

Online Bachelor’s in Public Relations and Advertising

Pittsburgh, Pennsylvania

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Ranked with U.S. News! Point Park University – a top school for online bachelor’s in advertising and PR.

Undergraduate Tuition: $34,200

Point Park University offers a bachelor’s in advertising and public relations online that prepares graduates for a successful career in advertising, marketing, and public relations. Students can also use the degree as preparation for graduate studies in a similar field. The course content focuses on applied skills and knowledge that helps graduates succeed in their careers. Graduates have gone on to careers as media buyers, public relations specialists, social media managers, and advertising account executives. Courses include ad copy and layout, intro to advertising and PR, and social media crisis and strategic communication. Point Park ranks #83 in Northern universities by U.S. News and World Report.

#28 – King University

Online Bachelor’s in Communication

Bristol, Tennessee

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King University’s online bachelor’s in communications offers special topics in advertising and public relations.

Undergraduate Tuition: $31,840

King University offers an online communication degree similar to other online advertising and public relations programs. The program is designed for those with previous college experience seeking to finish their degrees at King. The program requires 49-semester credits of major coursework equaling 13 courses. Students can complete these courses in just 16 months. King has a generous transfer credit policy and requires students to complete a minimum of 30 credits at its institution. Courses include advanced speech communication, communication theory and practice, and editing for special topics in communication. King University is ranked #47 in Southern Universities according to U.S. News and World Report.

#27 – Maryville University

Online Bachelor’s in Communication

Saint Louis, Missouri

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A concentration in emerging media strategy! Maryville University offers affordable online advertising and PR programs.

Undergraduate Tuition: $27,166

Maryville University provides working professionals with one of the top online advertising and public relations programs in the country. The entire program is online and features the same content and professors as its on-campus counterpart. Students can choose from concentrations in strategic communication or emerging media strategy and social media. The concentrations provide an area of expertise in addition to the broad scope of the degree that makes graduates attractive to prospective employers. There are several career paths graduates can take such as account executive, digital media manager, public relations specialist, and social media manager. Maryville University ranks #196 in national universities by U.S. News and World Report.

#26 – Midway University

Online Bachelor’s in Marketing Communications

Midway, Kentucky

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Study marketing communications online at Midway University!

Undergraduate Tuition: $24,850

Similar to an online bachelor’s in public relations, Midway University provides students with an online bachelor’s degree in marketing communications. Once matriculated, students then choose a concentration in writing or graphic design that enhances their degree with a specialty area that is attractive to potential employers. Graduates are highly prepared for careers in advertising, brand management, creative design, public affairs, and speech writing. The program is also excellent preparation for graduate studies in communication or a related field. Midway has an excellent regional reputation and ranks #89 in southern universities and #10 in social mobility by U.S. News and World Report.

#25 – Liberty University

Online Bachelor’s in Business – Digital Marketing and Advertising

Lynchburg, Virginia

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Engaging and accredited – Liberty University’s online bachelor’s in advertising and digital marketing.

Undergraduate Tuition: $21,587

Liberty University offers an online bachelor’s in advertising and marketing teaching students how to engage audiences and stakeholders on various platforms and mediums. In addition, students learn both the creative and technical sides of marketing strategies including brand building and awareness, and how to use software to measure metrics related to marketing effectiveness. Featured courses include consumer retention through digital marketing, conversion and optimization, and digital marketing in the virtual world. Liberty has a generous transfer policy that allows approved courses from other institutions and programs to be counted towards this degree. Liberty ranks #289 in national universities by U.S. News and World Report.

#24 – Regent University

Online Bachelor’s in Communication Studies – Advertising and Public Relations

Virginia Beach, Virginia

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100% online bachelor’s in advertising and public relations – Regent University!

Undergraduate Tuition: $18,720

Regent University offers an online bachelor’s in advertising, communication studies, and public relations that train dynamic practitioners that make positive impacts in their fields. Graduates have gone on to successful careers as public relations specialists, communication consultants, marketing managers, copywriters, and much more. The program blends theory and practice to create analytical and creative thinkers that can solve problems and create strategies for maximum results. The degree is entirely online and taught by the same faculty members who teach on-campus. Faculty have teaching, research, and professional experience in their fields. Regent ranks #298 in national universities by U.S. News and World Report.

#23 – Grand Canyon University

Online Bachelor’s in Advertising and Marketing

Phoenix, Arizona

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Career- based online advertising and PR programs – Grand Canyon University!

Undergraduate Tuition: $17,800

Students seeking a bachelor’s in advertising and public relations online may find the bachelor’s degree in advertising and marketing from Grand Canyon University a good fit due to its online delivery and quality coursework that focuses on career-based skills needed to be attractive to employers and succeed on the job. Administered through the Colangelo College of Business, students can expect to learn marketing strategies across a variety of platforms as well as evaluating consumer buying behavior to inform strategy and developing campaigns that increase customer loyalty. Grand Canyon University ranks #39 in social mobility and #298 in national universities by U.S. News and World Report.

#22 – Pennsylvania State University World Campus

Online Bachelor’s in Strategic Communications

University Park, Pennsylvania

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Fully online bachelor’s in strategic communications! Penn State World Campus.

Undergraduate Tuition: $13,988

Penn State University World Campus offers a strategic communications program that may be an excellent fit for those seeking to enroll in one of the top online advertising and public relations programs. Through Penn State’s online program, students learn to craft, deploy, and evaluate strategic messaging across a variety of platforms within several different fields such as advertising, marketing, corporate communications, public relations, public affairs, and more. The program has an interdisciplinary focus where students take courses in law, research, statistics, and psychology. The 120-credit program is available fully online. Penn State ranks #63 in national universities by U.S. News and World Report.

#21 – National University

Online Bachelor’s in Integrated Marketing Communications

La Jolla, California

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Affordable online advertising programs! National University.

Undergraduate Tuition: $13,320

National University offers one of the top-rated online advertising and public relations programs dues to its dynamic online course delivery and flexibility for working professionals. This degree is an excellent choice for current or aspiring marketing and communication professionals seeking a bachelor’s degree that teaches practical skills. The program prepares graduates for a variety of careers in advertising, fundraising, marketing, public relations, and more. In addition to time-tested marketing and communication processes and strategies, students also learn how the latest technology has advanced the field. Financial aid and scholarships are available to those that qualify. National University is San Diego’s largest private nonprofit university.

#20 – Southern Illinois University

Online Bachelor’s in Public Relations

Edwardsville, Illinois

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Earn a degree online in public relations at Southern Illinois University.

Undergraduate Tuition: $12,219

Southern Illinois University offers a bachelor’s in advertising and public relations online for individuals seeking to build skills such as writing, design, crisis communications, brand development, and more. The program is delivered fully online and can be completed in as little as two years after previously earning an associate’s degree. Courses include advanced public speaking, introduction to public relations, and public relations theory and application. Students are also required to complete a minor and can choose from Sociology or Criminal Justice. 30 of the 120 credits must be completed at Southern Illinois and 60 credits must be completed at a four-year institution. SIU is ranked #298 in national universities by U.S. News and World Report.

#19 – University of Minnesota

Online Bachelor’s in Communication

Crookston, Minnesota

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Study communications and marketing online at University of Minnesota.

Undergraduate Tuition: $12,014

Similar to online advertising and public relations programs, the University of Minnesota offers one of the top communication programs in the country for students seeking the skills needed to have a successful communication-related career. The program focuses on the practical applications of communication principles, theories, and skills allowing the graduate to have maximum impact as they progress through their careers. The Graduates go on to a wide variety of communication-related careers such as editing, journalism, marketing, public relations, and social media management. The entire program can be completed online. The University of Minnesota is ranked #27 in Midwest universities by U.S. News and World Report.

#18 – Louisiana State University

Online Bachelor’s in Mass Communication – Public Relations

Baton Rouge, Louisiana

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Earn a bachelor’s in public relations at LSU! Ranked and accredited!

Undergraduate Tuition: $11,962

LSU offers a bachelor’s in advertising and public relations online for students seeking communication-related careers. The program is designed for maximum flexibility needed by working individuals with other commitments such as work and family. The entire program is online with no travel or campus visits required. Students can apply as freshman or transfer students. With its generous transfer credit policy; students can complete the degree even faster. Courses may include media ethics and social responsibility, public relations writing and applications, and strategies for public relations and social media. LSU is ranked #153 in national universities by U.S. News and World Report.

#17 – Wilmington University

Online Bachelor’s in Communication

New Castle, Delaware

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Take online advertising and PR classes at Wilmington University!

Undergraduate Tuition: $11,480

Wilmington University offers one of the most affordable online advertising and public relations programs through its communication programs. This undergraduate offering features coursework covering many areas in communication such as media relations, public relations, social media, marketing, and advertising. Students also learn the technical side of the business through learning platforms that measure communication effectiveness and performance. Students also learn creative skills such as storytelling and brand development. The program focuses on applied concepts that give graduates practical skills that show prospective employers tangible evidence of competency. And with its transfer credit policy, students can finish their degree even quicker. Wilmington is ranked #298 in national universities by U.S. News and World Report.

#16 – Arizona State University

Online Bachelor’s in Mass Communication and Media Studies

Tempe, Arizona

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A leader in distance education – ASU offers online advertising and PR programs.

Undergraduate Tuition: $11,338

As a leader in distance education, Arizona State University offers one of the top online advertising and public relations programs through its degree in mass media. With the increasing importance of mass media, students learn how mass media channels and content can influence society and individuals through effective use. Students learn how to craft effective messages using creativity and analytical methods as well as how to ethically engage in content creation. The coursework blends theory and praxis and covers the fields of advertising, marketing, politics, and public relations. ASU is ranked #103 in national universities and #1 in most innovative schools by U.S. News and World Report.

#15 – University of West Alabama

Online Bachelor’s in Integrated Marketing Communications

Livingston, Alabama

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Ranked with U.S. News! University of West Alabama’s online marketing programs offer courses in advertising!

Undergraduate Tuition: $10,990

The University of West Alabama offers an online bachelor’s degree in integrated marketing communications that is an excellent fit for students looking for an online bachelor’s in advertising. The integrated marketing communications program encompasses a lot of the skills and areas of knowledge employers are looking for such as graphic design, web design, photography, social media management, writing, marketing theory, and even media law. Students may choose from concentrations in graphic design or sports communication. The 120-credit program can be completed in 3-4 years or less if the student has transferable credits from another program or institution. West Alabama is ranked ##103 in Southern universities by U.S. News and World Report.

#14 – University of North Dakota

Online Bachelor’s in Communications

Grand Forks, North Dakota

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UND’s online communications programs offer classes in advertising and PR.

Undergraduate Tuition: $10,276

The University of North Dakota offers one of the best online advertising and public relations programs in the higher education space due to its affordability and flexibility. Because of its 100% online option, the program is a popular choice for those with various commitments barring them from taking on-campus classes. The faculty are the same ones that teach the courses on campus and have experience both in and out of the classroom that gives them great insight into how theory and praxis coalesce in making for a very practical curriculum. Students can specialize in one of several areas such as advertising, digital journalism, digital analytics, public relations, and much more. UND ranks #258 in national universities by U.S. News and World Report.

#13 – Purdue University Global

Online Bachelor’s in Communication

Indianapolis, Indiana

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No campus visits! Study advertising and PR online at Purdue Global!

Undergraduate Tuition: $10,167

Prospective students looking for an online bachelor’s in public relations may want to check out the program at Purdue University Global. The coursework culminates in a bachelor of science in communication and is appropriate for those seeking entry-level positions in fields such as advertising, marketing, public relations, and corporate communications. Students also use the degree as a way to prepare for graduate school and can even use some of the courses towards the Purdue graduate degree in communication. Featured courses include mass media and broadcasting, organizational communication, and tools for the digital age. The entire degree is online and requires no campus visits.

#12 – University of Memphis

Online Bachelor’s in Public Relations

Memphis, Tennessee

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Ranked with U.S. News! University of Memphis offers an online bachelor’s in public relations that’s highly affordable.

Undergraduate Tuition: $9,912

The University of Memphis offers a bachelor’s in advertising and public relations online for individuals seeking to gain entry into a public relations career. Students in the program learn how to develop media and communication strategies, write communication for a variety of clients, and manage crisis communications. The program is accredited by The Accrediting Council on Education in Journalism and Mass Communication and is endorsed by the Public Relations Society of America. The degree is 120 credits and can be completed entirely at the University of Memphis or by transferring credits from another institution. The University of Memphis is ranked #1022 in best global universities by U.S. News and World Report.

#11 – Southern New Hampshire University

Online Bachelor’s in Public Relations

Manchester, New Hampshire

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Earn an accredited online bachelor’s in public relations at SNHU!

Undergraduate Tuition: $9,650

As one of the industry leaders in distance education, Southern New Hampshire University ranks as one of the top online bachelor’s in public relations. The coursework teaches students both the creative and technical sides of the occupation as students develop public relations campaigns and strategies. Students also learn the latest public relations tools and technology used to integrate and execute campaigns. Students learn brand journalism, crisis communication, events, internal communication, media relations, social media and speech writing. The program is delivered all online with no travel requirements. Southern New Hampshire is ranked #75 in regional universities North by U.S. News and World Report.

#10 – Franklin University

Online Bachelor’s in Public Relations

Columbus, Ohio

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100% online bachelor’s in public relations at Franklin University!

Undergraduate Tuition: $9,577

Franklin University offers a bachelor’s in advertising and public relations online that gives students the critical skills to develop communications for a variety of audiences and organizations. The program is a favorite among working students who need the flexibility of online classes due to outside commitments or geographic location. The coursework focuses on practical career skills and helps students develop deliverables to showcase to potential employers. Courses include client engagement, media and crisis communication, and public relations and promotional strategy. Students can complete the 120-credit degree entirely online with no campus visits. The institution offers a generous transfer credit policy.

#9 – The University of Texas

Online Bachelor’s in Media Advertising

El Paso, Texas

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UT El Paso offers an online bachelor’s in media advertising! Ranked and accredited.

Undergraduate Tuition: $9,450

Students looking to build a career in advertising and marketing can pursue the online bachelor’s in advertising at the University of Texas El Paso. The program develops prepared practitioners for entry-level careers in a variety of organizations that need communications professionals. The generalist nature of the advertising and media coursework means students can work in virtually any industry and sector. Graduates have gone on to careers as account executives, marketing directors, media buyers, and public relations consultants. Courses include advertising design and graphics, communication theory and analysis, and methods of research in communication. UTEP is ranked #298 in national universities by U.S. News and World Report.

#8 – SUNY College at Oswego

Online Bachelor’s in Public Relations

Oswego, New York

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Flexibility! SUNY College at Oswego’s online bachelor’s in PR!

Undergraduate Tuition: $8,651

SUNY College at Oswego offers a bachelor’s in advertising and public relations online for students seeking to finish their undergraduate degree in a flexible fashion from a highly respected regional institution. Students are taught by highly trained faculty members with both teaching and professional experience, which creates a dynamic atmosphere and relevant content that leads to skills employers are seeking. The coursework prepares students to succeed in the public and private sectors. Moreover, students can take elective courses and leave the program with a solid understanding of crisis communications, graphic design, and social media management. SUNY Oswego is ranked #50 in Northern universities by U.S. News and World Report.

#7 – Bellevue University

Online Bachelor’s in Communication Studies

Bellevue, Nebraska

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A uniquely designed communications degree available online at Bellevue University!

Undergraduate Tuition: $7,851

Bellevue University offers one of the best online advertising and public relations programs with a generous transfer credit policy that allows students to cut down the 127 credit degree to just 67 with an approved associate’s degree. The program is delivered all online and does not require students to travel or visit campus although they are welcome to use any of the on-campus services. The coursework focuses on fundamental communication principles such as crafting engaging messages and delivering dynamic presentations. Graduates are qualified for entry-level positions upon graduation. Bellevue University is ranked #119 in Midwest universities by U.S. News and World Report.

#6 – Indiana University East

Online Bachelor’s in Communication Studies

Richmond, Indiana

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For careers in advertising and PR – Indiana University East’s online bachelor’s in communication studies.

Undergraduate Tuition: $7,715

Students looking for a quality online bachelor’s in public relations may find the Indiana University East degree in communication studies to be a viable option due to its quality course content and flexible online delivery. The coursework has an interdisciplinary feel to it as students are exposed to many different areas in the social sciences and humanities. In addition, students are taught communication theory and applied skills that make them attractive to employers. Career options are virtually limitless with the most relevant being advertising account executive, community relations manager, copywriter, publicist, and public relations. Indiana University East ranks #119 in Midwest universities according to U.S. News and World Report.

#5 – University of Maryland Global Campus

Online Bachelor’s in Communication Studies

Adelphi, Maryland

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UMGC offers online degree options for careers in advertising and PR.

Undergraduate Tuition: $7,560

Prospective students seeking an online bachelor’s in public relations will find the highly ranked University of Maryland Global Campus online communication studies degree a plausible option as it offers quality coursework and the flexibility needed by online students. The degree is the same as the on-campus version and shows up the same on the transcript with no note about being online. The program teaches students the skills needed for careers in business, digital communications, journalism, and public relations. Courses include foundations of oral communication, mass communication and media studies, and understanding visual communication. Maryland Global Campus is ranked #136 in Northern Universities by U.S. News and World Report.

#4 – Appalachian State University

Online Bachelor’s in Communication – Advertising

Boone, North Carolina

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Study advertising online at App State!

Undergraduate Tuition: $7,410

Appalachian State University provides a top-rated online bachelor’s in advertising that can be completed without ever visiting campus. Students can choose from several courses that will qualify them for multiple careers in marketing, advertising, and communication. The degree can be completed in six semesters or fewer if students have approved transfer credits from other institutions. Students with 0-23 credits must apply as freshmen. Those with 24 credits or more must meet transfer student admission requirements. The program consists of 120 credits and gives students the option to attend full- or part-time. Highly regarded in the South, Appalachian State ranks #6 in Southern universities by U.S. News and World Report.

#3 – Florida International University

Online Bachelor’s in Public Relations, Advertising, and Applied Communications

Miami, Florida

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Affordable online bachelor’s in advertising and public relations – FIU!

Undergraduate Tuition: $6,565

Florida International University offers a dynamic online bachelor’s in advertising. In addition to advertising, the program focuses on applied communications and public relations. Students are welcome to campus but can complete the degree entirely online from the comfort of their own home or any computer with an internet connection. The 120-credit degree can be shortened using FIUs generous transfer course policy allowing students to get credit from previous college classes at approved schools. Graduates have gone on to successful careers in communication such as brand managers, communication consultants, media buyers, public relations consultants, and more. FIU is ranked #187 in national universities by U.S. News and World Report.

#2 – Kennesaw State University

Online Bachelor’s in Public Relations

Kennesaw, Georgia

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Highly affordable! Kennesaw State’s online bachelor’s in public relations.

Undergraduate Tuition: $,6,436

Kennesaw State University offers a bachelor’s in advertising and public relations online designed for working professionals who need flexibility. The program is marketplace-focused and teaches students applied concepts and skills in addition to relevant and rigorous theory that creates deep understanding and critical thinking. The core focus is public relations and students are well-positioned to qualify for entry-level public relations positions within any type of organization. Students are also able to work on real-life public relations campaigns through the student-run public relations agency. Kennesaw State University is ranked in several U.S. News and World Report categories including #298 in national universities, and #80 in top performers on social mobility.

#1 – University of Florida

Online Bachelor’s in Public Relations

Gainesville, Florida

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Ranked #1 in affordability! University of Florida’s bachelor’s in advertising and public relations online program.

Undergraduate Tuition: $6,381

The University of Florida ranks as the top online bachelor’s in public relations due to its rigorous content, flexible online delivery, and highly qualified faculty members. The program focuses on critical fundamentals such as research, strategy, and writing. These core skills are augmented by courses in social media management, ethics, and mass communication. Students exit the program prepared for public relations positions within a variety of public and private organizations. Careers include account executive, communications specialist, public relations consultant, and social media coordinator. The University of Florida has an outstanding national reputation and ranks #30 in national universities and #6 in top public schools by U.S. News and World Report.

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Frequently Asked Questions

What can you do with an online bachelor’s in advertising and public relations degree?

Online bachelor’s in advertising and public relations programs prepare graduates for versatile careers. Students leave college ready to embark on roles in advertising, communications, education, fundraising, public relations, and more. Some of the most popular career paths for individuals with an online degree in advertising and public relations are listed below.

Advertising, marketing, and promotions managers – Management roles in advertising, marketing, and promotions are responsible for planning programs and driving interest in products or services for businesses and organizations. These management professionals initiate market research, oversee marketing and PR campaigns, and create liaisons between clients and promotional agencies. An earned degree and relevant experience, especially overseeing teams, helps land a role as a manager in advertising and promotions.

Public relations or fundraising managers – PR and fundraising managers are typically found in for-profit organizations. They are responsible for branding, creating, and maintaining corporate image for the public. Fundraising managers often work in nonprofits, creating campaigns to raise money and bring in donations. Several years of work experience, in addition to a degree, is necessary to land a role as a public relations or fundraising manager.

Public relations specialists – PR specialists create and promote business or company brand. They draft news stories and press releases, handle media inquiries, and write speeches for administration.

What is the job outlook for individuals with a bachelor’s in advertising and public relations online degree?

The job outlook for both advertising managers and public relations specialists and managers is favorable for the next decade, according to the Bureau of Labor Statistics (BLS). In fact, BLS reports public relations and fundraising managers should expect a 9% projected growth in employment through 2029. For advertising, promotions, and marketing managers, an equally favorable job growth is expected, though slightly lower than the job outlook for public relations managers. Advertising managers should expect a 6% growth in employment over the next eight years, faster than the average for all other occupations. Public relations specialists should also anticipate a favorable job outlook through 2029, as BLS projects a 7% employment growth.

Growth for these occupations is driven by the need for organizations and businesses to maintain a positive public image and brand. Recent college graduates will face strong competition for jobs in advertising and public relations, especially in firms with large social media exposure. However, candidates with the proper education, such as an online bachelor’s in advertising and public relations, along with specialized training will see the best job prospects. Since internet-based advertising and public relations has become extremely important to organizations, candidates who can navigate the digital world should also have the best job prospects after graduating from an accredited advertising and public relations program.

What professional associations are available to students earning an online bachelor’s in advertising and public relations degree?

You don’t have to wait until graduation to join a professional association in advertising or public relations. While earning your bachelor’s in advertising and public relations online, you can enjoy the membership benefits that professional associations offer. Professional organizations offer students a number of benefits, including conferences, job boards and forums, mentorships, and networking opportunities. Reduced membership fees are also offered to students. Below are several professional associations open to students earning an online advertising and public relations degree.

Association for Women in Communications

The Association for Women in Communications (AWC) offers local chapters and online courses designed to emphasize leadership development for the advancement of women in communication careers. From job boards to networking, the AWC offers a variety of benefits.

Institute for Public Relations

IPR focuses on research and science in public relations. Membership provides access to annual conferences, professional boot camps, and webinars. IPR is a beneficial association designed to build relationships in the industry.

Public Relations Society of America

With over 30,000 members, PRSA offers the most current information and trends in public relations. PRSA hosts many professional development opportunities and publishes a monthly newsletter, as well as an academic journal. The association is open to students and offers reduced membership fees.

How much money can I earn with an online bachelor’s in advertising and public relations degree?

With a growing market and favorable job outlook, it should come as no surprise that advertising and public relations jobs offer stable income. According to the Bureau of Labor Statistics (BLS), public relations specialists earn a median annual wage of $62,810. However, the highest 10% of earners in this occupation see more than $118,000 per year. Top paying industries for PR specialists include business, professional, labor, political, and similar organizations and the government.

Earnings for management roles in advertising, marketing, and promotions are significantly higher than for specialists. According to BLS, advertising and promotions managers see a median annual wage of $133,460, while marketing managers see a median annual wage of $142,170. Top paying industries for management occupations include advertising, public relations, and related services; management of companies and enterprises; and information. These industries all offer above-average pay, but the advertising and public relations industry offers more than $150,000 per year in median annual wages.

Public relations and fundraising managers also earn favorable wages, according to BLS. Recent data shows public relations and fundraising managers earning a median annual wage of $118,430. The highest 10% of earners in this occupation see an even higher average wage of $208,000. Top paying industries for this occupation include management of companies; professional, scientific, and technical services; and religious, grantmaking, and civic organizations.

What courses are offered in online advertising and public relations programs?

Courses for a bachelor’s in advertising and public relations online degree cover relevant topics that blend disciplines. It is not uncommon for a PR program to blend concepts like advertising, journalism, marketing, and mass communication. Online advertising and public relations programs prepare graduates with curriculum that covers PR principles, advertising foundations, and writing development.

Many schools, such as the accredited institutions on our list, offer writing and communication courses tailored for PR work. Students may take courses in writing press releases, news stories, or advertisements. Copywriting may also be offered.

Advertising and public relations programs also offer courses in graphic design. These courses focus on advertising when it comes to design. Students receive an introduction to the theory and practice of the importance of visual communication. They learn how to best reach target audiences, and sharpen their skills so that they can brand and position an organization or business.

In addition to coursework, many bachelor’s in advertising and public relations programs require the completion of a practicum or internship. These requirements give students the opportunity to observe professionals in the industry and apply concepts learned in the classroom to the real world. Internships and practicums give students hands-on experience learned away from the classroom.

BDP Staff
August 2021

This concludes our list of the 30 best online bachelor’s in advertising or public relations degree programs.

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