What Can I Do with a Degree in Marketing?

What can I do with a marketing degree? The response to this question usually surprises most people since there is a long list of jobs that can be performed. From pursuing a position as a marketing director to holding the position of account advertising planner, people who want to pursue a marketing career can work in virtually any industry.

Once you identify applicable marketing jobs and calculate the maximum salary range, you will see that obtaining a degree in the marketing area opens up a wide diversity of career opportunities.

Marketing Graduates Work in Many Industries

If an individual has a marketing degree, they may be interested in pursuing Internet marketing as a career. When this is the case, they may be offered a position working for magazine or a newspaper. While these may be coveted positions for some people, there are other marketing positions available in virtually every industry that sells products and services. Some of the most common include a variety of different positions in both manufacturing and retail companies.

Marketing and Management

While marketing has numerous job titles under its umbrella, some marketing graduates may have their eyes on pursuing a management position. Some of the most commonly known job titles in this field include product manager, sales manager, advertising manager, marketing director and marketing manager. Although all of these positions usually involve directing others to accomplish various marketing task and strategies, the main role in these positions is to ensure the company’s profits increase by attracting more customers. Therefore, marketing management may have large numbers of people that report directly to them or they may have project teams that they must oversee. Whatever the case, each person can choose from at least four common management positions that exist in the industry today. In some cases, the individual may choose the management position that offers the highest salary.

Marketing and Individual Contributors

If the person does not want a career in marketing management, they may choose the role of an individual contributor. As an individual contributor, the individual can fill many diverse positions including marketing consultants, marketing specialists, ad coordinator, advertising account planner, digital marketing coordinator and many more.

There is a wide variety of job positions that fit under the marketing umbrella. The type of job position and description is normally determined by the duties and responsibilities. So, it is important for every individual that is interested in the marketing field to do their research prior to making a choice.

Roles are Evolving as Technology Advances

As technology advances, the duties and responsibilities in the marketing field are also changing. People who hold these positions must have numerous technical skills to be successful in this arena. To remain relevant, whole marketing teams must keep up-to-date with the latest marketing strategies and techniques as well as the technologies that impact how marketing campaigns are deployed. For instance, one of the latest trends in this field is utilizing social media forums and mobile devices to deploy unique marketing campaigns to huge target audiences. The main goal and objective for these campaigns is to increase the company’s bottom line profits, while also reducing marketing budgets.

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