30 Best Marketing Schools Online for a Bachelor’s Degree

An image of marketing experts for our ranking of 30 Best Marketing Degree Online Programs
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You can learn a lot by studying marketing. According to the American Marketing Association, marketing combines business, promotion, and sales. It is the “process for creating, communicating, delivering, and exchanging value for customers and society at large.”

Marketing majors know more than business. They are creatives with strong communication skills and a drive to learn consumer culture. Today’s marketing majors find work in many different areas. But to qualify for good jobs you need a college degree.

Featured Programs

Best Online Marketing Schools Methodology

We reviewed over 130 colleges and universities that offer online marketing degree programs. We narrowed our search by choosing schools with a bachelor degree in marketing online.

To find the best marketing degree, we looked at only accredited schools. We eliminated schools that were not accredited. We then reviewed school rankings with U.S. News & World Report. We selected those with one or more rankings (school or program).

To further narrow our original pool of schools, we considered cost. We chose 30 of the most affordable colleges and universities based on tuition published by NCES College Navigator. The most affordable school ranks #1 on our list.

Here are the 30 best marketing schools online that offer a bachelor’s degree in marketing.

#30 – Linfield University

Online Bachelor’s in Marketing

Undergraduate tuition: $47,415/year

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Through Linfield University’s growing online degree presence, students can earn a bachelor’s in marketing. The program offers courses in unique areas of business that prepare students for work in the marketing field.

In the online program, students take fundamental business and accounting classes. They study business law and management. But it’s in the marketing courses where studies deepen. Some of the online bachelor’s marketing classes cover topics like:

  • Digital advertising and social media
  • Digital marketing
  • Promotions marketing
  • Sales and sales management

Linfield is a ranked national liberal arts institution. It ranks with U.S. News and World Report.

#29 – Dallas Baptist University

Online BBA or BBS in Marketing

Undergraduate tuition: $35,310/year

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Dallas Baptist University is a Christian school offering a marketing bachelor degree online. Students can earn a BBA or BBS in Marketing.

The online bachelor’s program teaches students marketing basics they can apply to any marketing career. Students learn everything from digital marketing strategies to successful marketing efforts in sales management.

What sets this online program apart from others is that students receive curriculum based on the Bible. The Christ-centered approach to business teaches students how to be servants and leaders in today’s business world.

DBU ranks with U.S. News and World Report among top national universities.

#28 – Brenau University

Online BBA in Marketing

Undergraduate tuition: $32,685/year

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Brenau University is a good school for online marketing degrees. It offers a Bachelor of Business Administration in Marketing program for hybrid and online students.

In the BBA Marketing program, students get the best of both worlds. You learn many business principles and gain a strong marketing foundation. Required online courses emphasize a wide range of business topics. These include:

  • Business communications
  • Business statistics
  • Marketing principles
  • Operations management

Students also take a series of advanced marketing courses that teach on consumer behavior and how to develop strategies through advertising, brand management, and sales.

Brenau ranks as a top national school by U.S. News. It’s a top performer on social mobility, and many of its graduate programs have received recognition.

#27 – Tiffin University

Online BBA in Integrated and Digital Marketing

Undergraduate tuition: $30,120/year

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Tiffin University offers a unique online bachelor’s degree in digital marketing. The degree combines business, management, and different types of marketing strategies. Students graduate with a BBA in Integrated and Digital Marketing degree.

In this online program, students take a range of marketing and business courses. These classes help prepare future marketing professionals for jobs as marketing managers or market research analysts. Students cover topics like:

  • Buyer behavior
  • Customer relationship management
  • Market research
  • Search engine optimization
  • Social media marketing

Tiffin ranks with major publications like U.S. News. Current rankings include #127-166 in best regional universities and #76 in top performers on social mobility.

#26 – Indiana Wesleyan University

Online BS in Marketing

Undergraduate tuition: $29,684/year

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Indiana Wesleyan University is a good school for marketing online programs. It offers online marketing degree programs accredited with the Accreditation Council for Business Schools and Programs (ACBSP). Students can earn an online BS in Marketing degree.

In the online program, aspiring marketing professionals learn all kinds of business techniques. Courses and curriculum help students improve their critical thinking skills and problem solving ability. Students have the option of earning a specialization in digital media business strategies or marketing analytics. Some of the required courses cover topics like:

  • Digital marketing and advertising
  • Marketing analytics and market research
  • Marketing strategies
  • Social media marketing
  • Traditional and digital marketing

Marketing graduates go on to secure jobs in different areas of business.

The school ranks #13 in best regional Midwest universities with U.S. News. It also ranks #61 in best value schools.

#25 – Concordia University

Online BA in Digital Marketing

Undergraduate tuition: $24,400/year

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Concordia University is a good school for online marketing degrees. It offers a BA degree in Digital Marketing.

The accredited digital marketing degree prepares students with digital marketing principles. They develop skills in areas like email marketing, search engine optimization, and social media management. Digital marketing students study digital marketing strategies and learn how to apply them to different marketing careers.

In this program, prospective students can plan on taking classes like:

  • Digital marketing research
  • Digital marketing technology
  • Marketing campaigns using digital marketing
  • Social media management
  • Viral and organic growth

Concordia’s classes are short. Each one lasts seven weeks. This means digital marketing students can get a jump start on their marketing careers in less than two years with applied transfer credits.

#24 – Columbia College

Online BS in Marketing

Undergraduate tuition: $24,326/year

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Columbia College is a good school for a marketing degree online. The school offers a BS in Marketing degree for students interested in future work as marketing managers or market research analysts.

In the Bachelor of Science program, students study courses that deepen their marketing and business knowledge. They study everything from professional sales to social media. They take courses that explore topics in:

  • Brand strategy
  • Marketing research methods
  • Traditional marketing techniques

They also take general education courses that help strengthen their business knowledge.

Columbia College ranks with U.S. News and World Report as a top regional university in the Midwest.

#23 – Temple University

Online BBA in Marketing

Undergraduate tuition: $21,135/year

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Prospective students in search of the best online marketing degrees find Temple University a good fit. The school offers an online BBA in Marketing degree with four specialization options.

In this program, students can study different areas of marketing that go beyond the basics. These niche areas include:

  • Consumer insights
  • Digital marketing
  • Retailing
  • Sales force effectiveness

Courses–no matter which specialization–provide students with knowledge they can use in different market research analyst jobs. They learn everything from financial and managerial accounting to international business.

Temple is one of the top online schools for marketing. It ranks with U.S. News as a best national university.

#22 – University of Massachusetts

Online BBA in Marketing

Undergraduate tuition: $16,952/year

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Through their University Without Walls program, University of Massachusetts Amherst and UMass Online offer online bachelors degree in marketing programs. Students can earn an online BBA in Marketing that is versatile and affordable.

The online BBA offers a major or specialization in marketing. The pathway equips students with knowledge in areas of business and marketing. Students take marketing courses that cover topics like:

  • Digital marketing strategy
  • Fundamentals of marketing
  • Marketing and management strategies
  • Social media advertising campaigns
  • Social media and digital advertising

UMass ranks with U.S. News and World Report as a top national university.

#21 – Post University

Online BS in Marketing

Undergraduate tuition: $16,610/year

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Looking for good schools for marketing degrees? Post University offers a BS in Marketing online degree with seven different specializations.

For students wanting versatile online marketing degrees, Post offers different tracks of study. The online program gives you the basics in marketing but lets you decide which area of specialty you want to dig into deeper. Specializations include:

  • Digital marketing
  • Integrated marketing communications
  • Market research and analysis
  • Sales management
  • Sport management

You also have the option of earning a general online degree in marketing. This track teaches you marketing and business fundamentals found in other online marketing degrees.

Post University ranks with U.S. News and World Report as a top regional college in the North.

#20 – University of Minnesota

Online BS in Marketing

Undergraduate tuition: $13,010/year

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University of Minnesota offers affordable online marketing degrees. Students can earn a BS in Marketing online.

The program teaches core marketing principles. It prepares students for careers in fields such as human resource management or advertising agencies. Through general education courses and advanced study, students explore diverse marketing topics. You study:

  • Digital marketing
  • Integrated marketing communication
  • Internet marketing
  • Principles of marketing
  • Social media and digital advertising

The University of Minnesota ranks with U.S. News and World Report. It ranks #28 in best regional Midwest colleges and #1 in top public schools.

#19 – University of Alabama

Online Bachelor of Science in General Business

Undergraduate tuition: $11,940/year

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University of Alabama is a good school for affordable online marketing degrees. It offers a general business degree or Bachelor of Science with an emphasis in marketing.

The program consists of 120 credits. It allows students to gain a strong foundation in business along with exposure to the basics needed in the marketing field. Students study the principles of social media, and cover topics like:

  • Business finance
  • Management strategies
  • Marketing campaigns and public relations
  • Social media strategies

Students can also take part in a marketing internship during their junior and senior years. Once they receive the Bachelor of Science degree, they graduate prepared to go to work.

#18 – Coastal Carolina University

Online BSBA in Marketing

Undergraduate tuition: $11,640/year

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Students in search of the best online marketing degree can look to Coast Carolina University for options. The school offers a Bachelor of Science Business Administration in Marketing degree program.

In this bachelor’s degree marketing program, students study everything from digital marketing to social media. Courses cover topics in business analytics and search engine optimization. They also cover basic business administration and marketing fundamentals. These courses help prepare you for careers in different areas of business. You can go on to work as a marketing manager or sales exec.

Coastal Carolina ranks with U.S. News and World Report as the 38th best regional university in the South. It has also receive accreditation with the Southern Colleges and Schools Commission.

#17 – University of Maryland University College

Online Bachelor’s in Marketing

Undergraduate tuition: $11,233

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The University of Maryland University College offers an accredited marketing program. Students can earn a BS in Marketing online.

The program consists of 120 credits but allows up to 90 transfer credits. This means that with financial aid, you can earn your degree at a low cost.

The program helps students gain knowledge in all areas of business and marketing. From global marketing to nonprofit, students learn how to succeed when strategizing brand management and campaigns. They also study international marketing.

When you graduate from the marketing program at UMUC, you can qualify for work in different marketing manager roles. This makes your online marketing degree worth it.

#16 – Old Dominion University

Online BSBA in Marketing

Undergraduate tuition: $11,220/year

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Old Dominion University is a good school to study marketing. The school offers an affordable BSBA in Marketing online.

In this online bachelor program, students spend time gaining a basic foundation in marketing and business. Once you learn the fundamentals, you spend time covering more advanced topics before earning your business administration in marketing degree. These topics include:

  • Marketing policy and strategy
  • Multi-national marketing
  • Search engine optimization
  • Social media marketing

With ODU’s aid offerings, qualifying students can earn their degree with few to no student loans. This makes ODU an affordable choice for online marketing degrees.

#15 – University of West Alabama

Online BBA Marketing

Undergraduate tuition: $10,990/year

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University of West Alabama is a top school for online bachelor’s degree programs in marketing. You can earn an online BBA in Marketing degree.

The online program teaches students the basics of marketing and business principles. You study advertising and promotion, along with social media and brand strategy. The program also helps students qualify for jobs in different marketing fields.

Some of the marketing courses offered in the program include:

  • Advertising campaigns
  • Digital marketing
  • Retail management
  • Services marketing

The school ranks with U.S. News and World Report. It ranks #76 in best universities in the South and #35 in top public schools. It has received accreditation from Southern Association of Colleges and Schools Commission.

#14 – Indiana State University

Online BS in Marketing

Undergraduate tuition: $9,732/year

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Indiana State University is an affordable school for a marketing degree. You can earn an online Bachelor of Science in Marketing with two concentration options.

In this program, students have the choice of earning either a marketing management or sales management concentration. These concentrations give students a deeper understanding of marketing and useful strategies in the field.

Students take many different courses that help prepare them for careers after getting their bachelor’s in marketing degree. These marketing courses help students develop their critical thinking skills. They include:

  • Brand management
  • Buyer behavior
  • Customer relationship management
  • Marketing communications
  • Marketing research

ISU ranks with U.S. News and World Report. It ranks as a top public school and best national university.

#13 – Dakota State University

Online BBA in Marketing

Undergraduate tuition: $9,633/year

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Dakota State University is a good school for students interested in business and marketing. It offers an online BBA in Marketing.

In this program, you take courses online that combine business with marketing topics. You learn about the legal environment of business alongside brand management and digital marketing strategy. The courses are intentionally kept small so that students can interact with professors and peers. Most classes cap enrollment at 20 students.

All courses equip students with business fundamentals. They help you find work in different sectors of business and marketing. In other words, they help you launch your marketing career.

Dakota State ranks with U.S. News and World Report as the 85th best Midwest university. It also ranks #24 in top public schools.

#12 – Franklin University

Online Bachelor of Science in Marketing

Undergraduate tuition: $9,577/year

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Franklin University is a good school for students wanting to study marketing. It offers one of the best online marketing degrees on our list. You can earn a BS in Marketing.

The program consists of 124 credit hours. It is open to transfer students, and welcomes transfer credits. Students transfer on average about 2/3 of their credits into Franklin to help save time and money. Along with financial aid, students can earn their degree at a low cost. The school’s student services department helps you navigate everything from admission to financial aid.

The program offers many different courses that help you find work in the field of marketing. Classes you can plan to take include:

  • Global marketing
  • Internet marketing
  • Media and crisis communication
  • Persuasive strategies

#11 – Northwest Missouri State University

Online Bachelor of Science in Marketing

Undergraduate tuition: $9,502/year

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Northwest Missouri State University offers accredited marketing degrees online. Students can earn a Bachelor of Science in Marketing.

The program is open to recent high school graduates or transfer students. You can transfer up to 82 credit hours, making it one of the top bachelor’s in marketing programs for transfer students.

In this program, you take a number of courses that help you launch a marketing or business career. Your classes include:

  • Consumer behavior
  • Content marketing
  • Marketing strategy
  • Public relations and marketing
  • Social media marketing

The school ranks with U.S. News and World Report as a best Midwest university and top public school.

#10 – Northern State University

Online Bachelor’s in Marketing

Undergraduate tuition: $8,845/year

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Northern State University is a good school for an online bachelor marketing program. You can earn a Bachelor of Science in Marketing with four specialization areas.

In the bachelor’s degree in marketing program, students can choose to earn a specialization that allows them to tailor their degree toward career goals and interests.

The program also emphasizes the development of critical thinking and communication skills. You learn how to write and communicate in business. You also learn how to lead teams and manage projects.

NSU ranks with U.S. News. Its current rankings include #85 in best Midwest universities and #24 in top public schools. It offers one of the top online marketing programs.

#9 – Minot State University

Online Bachelor of Science in Marketing

Undergraduate tuition: $8,508/year

Logo of Minot State for our ranking of best marketing schools

Minot State University offers online bachelors degree in marketing programs. You can earn a BS in Marketing degree online.

The program equips students with the skills needed to fill marketing positions at various business organizations. In the program, students learn about core business and marketing practices. They also learn advanced skills in marketing analytics and strategy.

Online programs like this one help students land a marketing internship or become marketing professionals. But you can earn the degree at Minot without it costing you a lot of money. Minot’s financial aid programs and student services help students navigate tuition costs.

Minot ranks with U.S. News as a top Midwest university and public school.

#8 – Colorado State University Global Campus

Online Bachelor’s in Marketing

Undergraduate tuition: $8,400/year

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Colorado State University’s Global Campus is a big hitter when it comes to online degrees. At CSU Global, students can earn a BS in Marketing online.

The online marketing degree program offers a large number of specializations. They allow students to tailor their degree toward areas of interest and career goals. Some of the most popular specializations include:

  • Digital marketing
  • Emergency management
  • Healthcare management
  • Organizational leadership
  • Small business and entrepreneurship

The program teaches students about the basics of marketing and how to apply them to other fields. You graduate with knowledge of how business works in different sectors. This makes the degree versatile for your career endeavors

CSU Global ranks with U.S. News and World Report as a top national and global university.

#7 – University of Wisconsin

Online BBA in Marketing

Undergraduate tuition: $7,864/year

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The University of Wisconsin is an affordable school for marketing. It offers an online BBA in Marketing for students interested in sales, promotion, and brand management.

In this program, students explore different marketing topics. They take classes that cover business principles and marketing fundamentals. Courses cover topics like:

  • Business-to-business marketing
  • Direct and multichannel marketing
  • Entrepreneurial and advanced sales techniques
  • Principles of selling

Marketing graduates can establish marketing careers. Many have gone on to land jobs as sales managers or public relations experts. Some have also accepted positions as social media professionals and market analysts.

#6 – Granite State College

Online Bachelor’s in Marketing

Undergraduate tuition: $7,806/year

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The online bachelor’s in marketing at Granite State College is an affordable program. It is part of the University System of the University of New Hampshire. Students here can earn a BS in Marketing degree.

The program helps students gain an understanding of brand management, trends in digital and social media, and other principles of marketing. The program strives to keep curriculum current. This means students learn the newest topics and trends in marketing. Students take classes like:

  • Agile marketing
  • Social media marketing
  • Writing for visual media

GSC ranks with U.S. News and World Report, as does the University of New Hampshire University System.

#5 – New Mexico State University

Online BBA in Marketing

Undergraduate tuition: $7,627/year

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New Mexico State University is a good school for an affordable marketing program. It offers an online BBA in Marketing degree program through its distance education division.

The program prepares students for entry- and mid-level roles in business, promotions, and sales. It helps students gain a foundation in marketing and business. They learn about different marketing services and how to market products to consumers.

Students take courses in:

  • Content marketing
  • Digital marketing
  • Market research
  • Sales and sales management
  • Social media marketing

NMSU ranks with major publications. Its current U.S. News and World Report rankings include #132 in top public schools.

#4 – University of Houston Victoria

Online BBA in Marketing

Undergraduate tuition: $7,149/year

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University of Houston at Victoria offers online marketing degree programs. Students can earn a BBA in Marketing online.

The program focuses on providing students with a business core but an emphasis in marketing. The courses move beyond the basics and dig into deeper topics in business and marketing. Some of the marketing concentration courses cover topics in:

  • Buyer behavior
  • Management principles
  • Managerial economics
  • Marketing research
  • Strategic management

The program also benefits students wishing to pursue an MBA, or master’s and doctoral programs. The UHV BBA is the first step toward the Strategic MBA offered at the school.

#3 – Kennesaw State University

Online BBA in Marketing

Undergraduate tuition: $5,786/year

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Kennesaw State University is a top school for marketing degrees. You can earn an online BBA with an emphasis in marketing.

The bachelor’s degree program combines business with marketing studies. Major requirements cover a range of topics that include digital marketing and marketing management. Required courses also include professional selling and marketing strategy.

When students meet requirements, they take electives that cover many different topics. These include:

  • Basic retailing
  • Entertainment marketing
  • Market analysis
  • Personal selling
  • Social media marketing

Kennesaw ranks with U.S. News and World Report as a top public school and best national university. It has received accreditation from the Southern Association of Colleges and Schools Commission.

#2 – Fort Hays State University

Online BBA in Marketing

Undergraduate tuition: $5,430/year

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Fort Hays State University is an affordable school for a marketing degree. It offers an online BBA in Marketing designed to equip students for careers in sales and marketing careers.

In this program, students complete both a business and marketing core of classes. There are 27 credit hours that make up the business core and 18 credit hours in the marketing core. Required marketing classes cover topics like:

  • Consumer behavior
  • Marketing management
  • Marketing strategy
  • Principles of marketing
  • Social media marketing

FHSU ranks with U.S. News and World Report. Its current rankings include #98 in best Midwest universities and #31 in top public schools.

#1 – Florida Atlantic University

Online BBA in Marketing

Undergraduate tuition: $4,879/year

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Florida Atlantic University is the most affordable school on our list for an online bachelor’s in marketing degree. It offers an online BBA in Marketing program.

In this program, students receive a blend of marketing principles and business administration. They take both business administration and marketing courses. Some of the required courses offered cover topics like:

  • Business law
  • Financial management
  • Management and organizational behavior
  • Marketing management
  • Operations management

But it’s the electives that cover the marketing component of the degree. These courses explore topics in consumer behavior, digital marketing, and international marketing. Students also learn about social media marketing and brand management.

FAU ranks with U.S. News, and is a top school for marketing research.

Frequently Asked Questions

Here are some of the most frequently asked questions about the marketing field and getting an online marketing degree.

How long does it take to earn an online marketing degree?

The time it takes to complete an online marketing degree program depends on certain factors. Some programs are shorter than others. They offer accelerated pacing and full-time enrollment. Others have part-time options and classes that stretch over the course of a semester.

Another factor to consider is transfer credits. Do you have credits you plan to transfer toward your degree? If so, you can cut the time it takes to complete your degree. Depending on these factors, you can earn your degree in anywhere between 18 months and four years.

How much does an online marketing degree cost?

It depends on the degree and the school you attend. An online digital marketing degree from a private liberal arts college might cost more than an online digital marketing program at a state university.

The Education Data Initiative breaks down the cost of online degrees and programs. For in-state students, the cost of a four-year degree (online bachelor’s in marketing) is $38,496. Out-of-state students pay more. The cost can exceed $54,000 for students living out of state.

The best online marketing degrees offer financial aid to qualifying students. They have options, other than loans, to help offset costs. These schools offer scholarships, grants, and other programs. They help students earn their degree without going into debt.

How much money do marketing managers make?

The Bureau of Labor Statistics reports earnings for marketing managers at about $135,000/year. The lowest 10% of earners in this occupation make about $77,000/year, while the highest 10% see over $208,000/year.

Prospective students in marketing can earn good money with a degree and experience. But the Bureau of Labor Statistics recommends both if you plan to advance in your career and land a high-paying role.

What other schools offer an online marketing program?

Other schools to consider for degrees in marketing that have a strong reputation and accreditation through the Colleges and Schools Commission include:

  • Florida International University
  • Southern New Hampshire University (Southern New Hampshire university System)
  • Western Governors University

Related Resources:

This concludes our ranking of the 30 top bachelor’s in marketing degree programs.

Brenda Rufener
Author

Julie McCaulley
Expert

Carrie Sealey-Morris
Editor-in-Chief