What is the Best Way to Break Into Internet Marketing?

Internet marketing is a rapidly expanding profession. Nearly all businesses rely on the internet to develop their brand and market their goods or services. As a result, these types of marketing professionals are in high demand. Developing a niche is a solid strategy consistently proven effective to a person interested in breaking into internet marketing. There are four prongs associated with developing an internet marketing niche:

  • suitable education
  • focus and specialize
  • accreditation
  • network

Suitable Education

The first step in developing a niche that will provide you effective entrance into the online marketing profession is to obtain a suitable education. Many people who elect to pursue a career in this area do enroll in a college or university program. A growing number of institutions of higher learning maintain specific online marketing programs, but not all do. An alternative is to seek a more generalized marketing degree as a means of laying a foundation for work online. As an aside, this is the only time when a suggestion to pursue something generalized will be mentioned in this article.

There exists an array of other educational opportunities for people interested in pursuing a successful career in internet marketing that does not require spending two or four years in an institution of higher learning. These include specialized training opportunities offered by an array of different types of reputable organizations.

See our ranking of the 30 Best Marketing Degree Online Programs (Bachelor’s).

Focus and Specialize

Once a person has obtained an essential foundation in marketing online, the focus needs to shift to identifying on a specialization within the broader realm of internet marketing. An individual needs to identify a market niche that is personally interesting and requires the skill set possessed by that person.

This type of marketing includes a considerable array of different niches. These include everything from website design and development to social media marketing to content development and many other targeted options.

After selecting a niche, the task at hands becomes gaining a proficiency in that area. Oftentimes a person accomplishes this by initially taking on some freelance gigs. Taking this course provides an individual with hands-on experience in the niche and allows a person the ability to build a list of satisfied clients.


A comprehensive resume is crucial when it comes to gaining a meaningful entrance into the world of internet marketing. With that said, a person needs to do more than build a strong resume in order to successfully become a net marketing pro. An individual needs to seriously consider seeking appropriate accreditations.

There are accreditations that are ideally suited to a person seeking to establish his or her self in a particular niche as a means of making a name in Internet marketing. For example, Google Partners permits a person the ability to become accredited in a number of different capacities, depending on individual needs, goals, and objectives.


Finally, when it comes to breaking into internet marketing, networking is important. Through networking, a person is able to connect with fellow travelers in the field of internet marketing. An individual can come into contact with professionals and businesses in need of a capable, innovative internet marketing professional, perhaps in a niche that a person is striving to cultivate.

Laying groundwork as a means of breaking into internet marketing is a must. That foundation typically is best placed when a dedicated individual pursues a specific internet marketing niche, as discussed throughout this article.

Brenda Rufener

Julie McCaulley

Carrie Sealey-Morris