What Will I Study in an Online Bachelor’s Degree in Communications Program?

If you’re interested in a career path such as advertising, marketing or journalism, then you might wonder what you will study in an online bachelor’s degree in communications program. These programs are just as rigorous as their on-campus counterparts and include required coursework and optional specialized studies that help students develop strong skills in speaking, writing, persuasion and critical thinking. The classes you take as an online communications major will prepare you for a wide variety of job roles – some of them quite lucrative – in an equally wide variety of career paths.

Core Coursework in Communications

In just about any program of study, students will need to complete required classes, or core courses, to make sure that they grasp the fundamentals of the field. The course coursework you will study in an online bachelor’s degree in communications program helps you learn to think critically, speak and write effectively and persuasively and interact well with other people.

The typical online communications program includes mandatory classes in persuasion, media writing, public speaking, research methods, media law, theory and ethics, intercultural communication, organizational communication and digital media, according to U.S. News & World Report. At different schools, these classes might have different names. Often, courses such as introduction to communications, media and society, persuasion and social influence, applied interpersonal communication, conflict management, research methods in communication studies and tools for the digital age are part of what you will study in an online bachelor’s degree in communications program.

Undergraduate Communications Specializations

Of course, not all of what you will study in an online bachelor’s degree in communications program is chosen for you. Communications is a broad field with plenty of different career opportunities. To help students develop the skills they will need for the roles that most interest them, many online communications degree programs offer students the opportunity to specialize in a subfield such as journalism, emerging media, marketing, public relations or business and organizational communication, according to U.S. News & World Report.

The specialization you choose will affect the courses you will take to earn your degree. Students who focus on emerging media may spend a good deal of their education learning about topics such as web design, computer graphics and multimedia development – things that communication students in other specialties might barely touch on or never study at all. Likewise, if you pursue a specialization in public relations, you’ll develop far more expertise in subjects like crisis communication, strategic communication and campaign planning than a student who instead delves into advertising or journalism would develop.

By studying fundamental core coursework in communications, immersing yourself in specialized studies in the subfield of your choice and, of course, rounding out your instruction with general education courses, you’ll be prepared for just about anything. Whatever school and specialization you choose, you can feel certain that what you will study in an online bachelor’s degree in communications program will help you cultivate the in-demand skills needed for a number of different communications careers.

Related resource:

Top 30 Best Online Communications Degree Programs (Bachelor’s)

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