5 Training Courses That Marketing Students Can Use to Build Their Resumes

Contents

5 Marketing Courses to Enhance Your Resume

Marketing Research
Marketing Principles
Marketing Management
Social Media Marketing
Marketing Strategy

There has never been a better time to earn a marketing degree for a solid career in the business world. The Bureau of Labor Statistics states that the job outlook for advertising and marketing managers is growing at 10 percent. This is faster than normal, so it makes sense to take some online courses for marketing to improve skills and enhance knowledge. Ranking: 30 Best Marketing Degree Online Programs (Bachelor’s)

1. Marketing Research

Marketing research is a common task for entry-level marketing professionals. A course in marketing research will teach you the systematic tools and objective approaches to:

sourcing
analyzing
interpreting
sharing relevant information that leads to marketing solutions and data insights

As far as research findings, you will understand the concepts and techniques of:

planning
executing
evaluating
presenting

You’ll be exposed to primary and secondary sources of data and research perspectives. You’ll study methodologies of primary research including:

questionnaires
digital surveys
consumer interviews
focus groups.

2. Marketing Principles

This fundamental course exposes you to the reasons that organizations plan, implement and control marketing programs. They use these to develop and maintain beneficial exchanges with target audiences. This could involve:

nonprofit donors
B2B buyers
government agencies

It could also involve foreign, educational or healthcare consumers. Effective marketing management is a part of the long-term success and competitive advantage of any organization. It helps them to attract, retain and grow target audiences and demographics. The goal of business marketing revolves around creating, delivering and communicating:

customer value
quality
service.

3. Marketing Management

Marketing management will introduce you to the business principles and practices used to oversee:

marketing staff
programs
campaigns

It will introduce you to advertising management from a marketing planning perspective and general business framework. This course may discuss:

targeting goals
media types
campaign planning
service buying
creative brainstorming

You’ll learn about the creation, evaluation, and promotion of advertising ads. Learning about sales management shows you problems and solutions in managing a sales force or program. All of this may be tied to marketing and advertising efforts.

4. Social Media Marketing

The new communication landscape of social media is taking over traditional media venues like:

print
radio
television

You’ll learn about advertising, marketing and communication strategies for social media platforms that include:

blogs
forums
social networks
user-generated content

The focus is usually on understanding specific social media platforms and their targeted audiences. You’ll learn how to:

build social media marketing strategies
track their effectiveness
integrate them into a marketing plan and the marketing mix

After finishing this course, you’ll be able to:

analyze social context
define brand value
analyze social media positioning
develop marketing strategies for social media zones.

5. Marketing Strategy

This advanced course teaches tactical solutions for marketing problems and industry challenges. Case studies and class discussions will touch on:

market research
profitability analysis
campaign planning
control methods
project management
benchmarking tools

Promotional strategy topics provide an in-depth analysis of management tactics used in marketing communications across:

media
platforms
demographics

You may be asked to design and execute:

advertising
publicity plans
sales promotion
long-term marketing goals

To understand executive marketing strategies, the course may touch on behavior science. This provides a background in decision-making processes among consumers and organizations. Other online courses for marketing students include: