How to Stand Apart in the Hospitality Industry
- Invest In Your Website
- Increase Your Digital Budget
- Make Your Process Easier (Travel Agents)
- Use New Tools
- Real Time
The hospitality industry can be very competitive and success relies on a number of different techniques. In order to stand apart from the competition, there are some tried and true marketing and advertising angles that work. Not to mention, with the current popularity of the internet, apps and social media, technology has become a great way to get ahead. Let’s take a look at five ways to keep pace with other businesses in the hospitality industry as well as stay ahead of the curve.
1. Invest In Your Website
A great deal of travel planning is done by utilizing the internet. That means that your website will see a lot of traffic on a daily basis whether it be people who are planning a trip for business or a family vacation. Investing time and effort into your website can make a big difference in how successful your business is overall. If you don’t feel you have the time personally to run a successful website, you can hire a professional marketing company or web design company to assist and make your life easier. They know the in’s and out’s of web design, SEO content, etc.
2. Increase Your Digital Budget
Most companies within the hospitality sector budget for marketing materials, commercials, promotional items, etc. It is especially important to make sure you have a good amount of your budget set aside for the digital aspect of your advertising and marketing. There are other methods of promotion that will work well but the digital age is alive and well. A good amount of your budget and focus should go here.
3. Make Your Process Easier
In order for a potential client to feel like they want to book with your company, you need to make the process of obtaining information and booking a very simple and straightforward process. A good customer service staff can help with this regardless of what the need of the customer is. Keep in mind, there are still successful travel agents that can book an entire trip for a client. You need to make it worth a person’s time to deal with your company on their own rather than hire out. An easy to navigate website is important as well.
4. Use New Tools
There are a lot of new ways that you can utilize the internet in order to keep up with your competition and stay ahead of the curve. Social media has become a very popular way to not only stay in touch with loyal customers but to pass on information to other people who might be interested in what you have to offer. You can also run contests and provide discounts to these people using sites like Facebook or Twitter. There are also websites that compile reviews of hotels and such. You can encourage your guests to post a review if they were happy with your services and this will help build a better client base and a better reputation.
5. Real Time
An updated website is incredibly important when it comes to keeping pace and staying ahead of the curve but it is important that you have services available real time. This might be a live chat on the bottom of your website that allows people to ask questions with a live representative. Also, you may want to offer live service that allows people to book with you in real time. For more information on hospitality news and information, you can visit Forbes’ Hotel News Resource.
Working in this industry can be very fast paced and enjoyable. You get to serve customers and clients and provide them with an exceptional stay. If you are someone who cares a great deal about customer service and a customer’s experience, then this may very well be the field for you. While it is difficult to keep up with your competition and stay ahead of everyone else, using these tools can make a big difference in your overall success.
- 30 Best Affordable Online Bachelor’s in Hospitality Management
- How Much Can I Expect To Earn with a Degree in Hospitality?
- What Kinds of Careers Can I Pursue with a Degree in Hospitality?
- 5 High Paying Hospitality Jobs
- 5 Ways Technology Has Changed the Hospitality Industry for the Better
- How Long Does it Take to Get a Hospitality Degree?