5 of the Most Lucrative Marketing Careers
- Chief Marketing Officer
- Marketing Manager
- Public Relations Manager
- Sales Director
- Market Research Analyst
There are several high-paying careers in the marketing field for aspiring marketers to choose from. This is a fairly lucrative field by nature, meaning marketers often have higher salaries relative to other professionals. Anyone hoping to make good money should consider these marketing careers.
1. Chief Marketing Officer
Chief marketing officer is the highest marketing position one can reach and they commonly make six-figure salaries. Not every company has one, but they are often one of the most important members of an executive team. These professionals direct all marketing activity for a company, overseeing the entire marketing department and all managers and employees working within. They work with the organization’s marketing department, any outside marketing or advertising firms, and the other members of the executive team to direct their organization’s overall marketing strategy.
2. Marketing Manager
Marketing manager positions are highly sought-after in most organizations and strong competition for jobs can be expected. One only needs a bachelor’s degree to obtain this position, although some companies may want to see a master’s degree. Experience and a track record of success are also usually required. These managers are responsible for overseeing a team of marketing professionals and planning marketing campaigns to generate interest in a product or service. They are among the highest-paid of all managers.
3. Public Relations Manager
Public relations managers are a specific type of marketing professional who focuses on the relationship a company has with both its customers and the general public. They commonly draft and distribute press releases, interact with the public and the press on behalf of the company, work to improve the public image of a company and perform damage control when something goes wrong, among other tasks. These professionals make an average six-figure salary annually, making them one of the top high-paying careers in the marketing field.
4. Sales Director
The director of sales is responsible for directing an organization’s sales team, which often includes setting sales targets, directing sales strategies and monitoring the team’s progress. Sales professionals often have more direct interaction with customers than other marketers because they are the ones who go out and make sales pitches to the people and groups most likely to be interested in what a company has to offer. The reason sales jobs make so much money is because sales agents are often eligible to collect commissions on sales they make. Even agents who are not managers or directors can command very high salaries if they are successful in their job and earn a lot in commissions.
5. Market Research Analyst
Someone who prefers data and analysis over crafting marketing plans might consider a role as a market research analyst. The job of these professionals is to conduct market research to determine whether there is a market for a particular product or service and what the ideal target audience might be. According to the Bureau of Labor Statistics, the job outlook for this position sits at a projected 20 percent growth through 2028. They also make an average of over $60,000 per year.
Related Resource: Top 10 Highest Paying Master’s Degrees
Marketing professionals of all varieties will be needed as organizations continue to seek stronger bonds with customers and generate more profits. Anyone interested in a lucrative career and who enjoys coming up with promotional strategies should consider these high-paying careers in the marketing field.