30 Best Marketing Degree Online Programs (Bachelor’s)

In this article, we profile the 30 best online bachelor’s degrees in marketing at some of the top-ranked colleges and universities.

According to the American Marketing Association, marketing involves more than business, promotion, and sales. AMA defines marketing as the “process for creating, communicating, delivering, and exchanging value for customers and society at large.” Marketing majors offer more than business knowledge and product info. They are creative-types with strong communication skills and an inner drive to intuitively understand consumer culture. Today’s marketing major often works in a related field while attending college. A shift in online education has prompted some of the top ranked schools to offer online marketing programs that meet the needs of working students.

Methodology

We reviewed approximately 140 schools that offer online bachelor’s degrees in marketing, or some variation of the degree. Most of the schools on our list provided online marketing degrees. Some offered business administration or management degrees with specializations in marketing. We looked at school rankings from major publications like Forbes magazine, The Princeton Review, and U.S. News and World Report. Regional and national rankings were noted, as well as the recognition of the school’s online bachelor’s and business programs. We chose the 30 most affordable institutions based on recent undergraduate tuition rates published by NCES College Navigator. The most affordable institution ranks #1 on our list.

30 Best Marketing Degree Online Programs (Bachelor's)

Below are the resulting selections for the top 30 best online bachelor’s degrees in marketing.

#30 – Brenau University

Online Bachelor of Business in Marketing

Gainesville, Georgia

Undergraduate tuition: $25,878

Brenau University offers an accredited online bachelor’s degree in marketing that combines business administration and marketing principles. Successful marketing majors earn an online BBA in marketing upon program completion. Business core class requirements include:

  • accounting
  • business communications
  • business statistics
  • marketing principles
  • operations management

Marketing classes include:

  • advertising management
  • consumer behavior
  • international marketing
  • marketing management
  • sales management

Brenau University is ranked by major publications like U.S. News and World Report as the 61st best regional university in the South. The school’s graduate education and business programs have also earned recognition in the past.

#29 – Indiana Wesleyan University

Online BS in Marketing

Marion, Indiana

Website

Undergraduate tuition: $24,728

Indiana Wesleyan University offers an affordable online marketing bachelor’s degree that develops students’:

  • business analysis techniques
  • critical thinking abilities
  • problem solving skills

Core BS in marketing courses may be completed in just 12 months, with classes delivered entirely online. The program offers four areas of specialization, including:

  • digital advertising
  • marketing analytics
  • service and non-profit marketing
  • social media

Indiana Wesleyan is a Christian school that is highly ranked with major publications like U.S. News and World Report. In fact, the 2016 edition of Best Colleges ranks the institution as the 30th best regional university in the Midwest and the 12th best value school.

#28 – Tiffin University

Online BBA in Organizational Management with Concentration in Marketing

Tiffin, Ohio

Website

Undergraduate tuition: $22,165

Tiffin University offers a unique online bachelor’s degree in marketing program that combines:

  • business
  • management
  • marketing

Students earn an online BBA in organizational management with a concentration in marketing. The goal of the program is to equip students with well-rounded information that will help them in various fields of business. Students cover topics such as:

  • advertising
  • brand management
  • marketing research
  • social media marketing

Tiffin is ranked with major publications like U.S. News and World Report. In the 2016 edition of Best Colleges, the school earned a ranking of #68 among the best regional universities in the Midwest. The school is also ranked as the 52nd best college for veterans.

#27 – Concordia University

Online Bachelor of Arts in Marketing

Saint Paul, Minnesota

Website

Undergraduate tuition: $20,750

Concordia University offers an accredited online marketing bachelor’s degree program for busy students who require flexibility with their class schedules. The marketing program is offered entirely online and consists of 40 credit hours. Required courses include:

  • applied business ethics
  • innovation and complex systems
  • integrated marketing communication
  • marketing research
  • marketing strategy

Each course is seven weeks in length. Concordia at St. Paul is a regionally ranked institution. According to U.S. News and World Report, Concordia ranks #99 for best regional universities in the Midwest. The online bachelor’s programs rank #79 out of approximately 1,200.

#26 – Post University

Online Bachelor of Science in Marketing

Waterbury, Connecticut

Website

Undergraduate tuition: $16,510

Post University offers online bachelor’s marketing degree programs that are both flexible and practice-based. Online students participate in hands-on projects and learn from an interactive curriculum model. This means that online students gain the same quality of education that on-campus students receive. Three concentration areas are available:

  • general marketing
  • international marketing
  • sales management

Required courses for the online marketing major include:

  • business-to-business marketing
  • consumer behavior
  • marketing research
  • principles of marketing
  • strategic marketing

Post University is ranked by major publications like U.S. News and World Report as a top regional college in the North.

#25 – Dallas Baptist University

Online BBA or BBS in Marketing

Dallas, Texas

Website

Undergraduate tuition: $15,314

Dallas Baptist University offers affordable online bachelor’s in marketing degree programs that combine business administration with marketing studies. The marketing major takes classes in:

  • consumer behavior
  • marketing research and analysis
  • professional selling and sales management
  • promotional strategy
  • strategies and problems in marketing

Students are also required to take one Biblical Perspectives course in developing a Christian mind. According to the school’s website, the marketing program offers a Christ-centered approach to business and marketing. This helps prepare students to become servants and leaders in today’s business world. Dallas Baptist is ranked by U.S. News and World Report as the 35th best regional university in the West. The school’s online bachelor’s programs rank #114 out of 1,200.

#24 – Temple University

Online BBA in Marketing

Philadelphia, Pennsylvania

Website

Undergraduate tuition: $15,188

Temple University offers an online bachelor’s degree in marketing program that equips students with marketing strategies and business principles. It prepares them for careers in:

  • advertising
  • marketing
  • sales

Degree candidates who satisfy all requirements earn a bachelor’s in business administration in marketing. The program even offers an accelerated three-year BBA for those who want to speed up their completion time. Required courses include:

  • digital marketing
  • direct marketing
  • marketing management
  • marketing research and consumer insights

Temple is ranked #115 among the best national universities in the country, according to major publications like U.S. News and World Report. Temple’s online bachelor’s programs rank #6 out of more than 1,200.

#23 – University of Massachusetts

Online Bachelor’s in Business – Marketing

Amherst, Massachusetts

Website

Undergraduate tuition: $14,171

UMass Online at the University of Massachusetts offers an inexpensive online marketing bachelor’s degree. It can be completed 100% online. Students major in business with a concentration in marketing to help prepare them with a wide range of skills. Typical courses include:

  • fundamentals of marketing
  • Internet marketing
  • marketing research
  • marketing sustainable business
  • sales and distribution strategy
  • topics in social media

UMass is accredited by the New England Association of Schools and Colleges. It’s ranked highly by major publications. In fact, U.S. News and World Report ranks the school as the 75th best national university. Also, the university’s online bachelor’s programs rank #63 out of more than 1,200.

#22 – Linfield College

Online Bachelor’s in Marketing

McMinnville, Oregon

Website

Undergraduate tuition: $13,905

The continuing education division at Linfield College offers online bachelor’s in marketing degree programs. It equips students with practical skills needed to achieve career goals in business and marketing fields. In addition to the required marketing courses, students must take:

  • fundamental business and accounting classes
  • business law
  • management studies

Required marketing classes include:

  • international marketing
  • promotions marketing
  • sales and sales management
  • various other topics in marketing

Linfield College is a nationally ranked liberal arts institution, according to major publications like Forbes magazine, The Princeton Review, and U.S. News and World Report. In fact, U.S. News lists the school as the 120th best national liberal arts college. The institution’s online bachelor’s programs rank #63 out of more than 1,200.

#21 – University of Minnesota

Online Bachelor of Science in Marketing

Crookston, Minnesota

Website

Undergraduate tuition: $11,646

University of Minnesota offers affordable online bachelor’s in marketing degree programs. They prepare students for careers in various marketing and promotion roles. Diverse topics are explored through the program’s curriculum, including:

  • brand management
  • consumer behavior
  • integrated marketing communication
  • Internet marketing
  • principles of marketing

Courses develop skills needed in various business environments:

  • consumer behavior
  • psychological patterns
  • critical thinking skills

The University of Minnesota is ranked by major publications like U.S. News and World Report. In fact, the 2016 edition of Best Colleges ranks the school as the 48th best regional college in the Midwest. The school’s online bachelor’s programs rank #63 out of 1,200.

#20 – Franklin University

Online Bachelor’s in Marketing

Columbus, Ohio

Website

Undergraduate tuition: $11,641

Franklin University offers a top online marketing degree. It’s for students who want to gain the knowledge and hands-on experience required in marketing positions of today’s business and advertising world. The program is delivered entirely online with a required business core and major area of study. Marketing majors take classes in:

  • advertising
  • integrated marketing
  • marketing behavior
  • marketing research

Twelve hours of electives may include courses in:

  • global marketing
  • Internet marketing
  • media and crisis communication
  • persuasive strategies

Franklin is a regionally ranked institution. According to U.S. News and World Report, the school’s online bachelor’s programs rank #106 out of more than 1,200.

#19 – Coastal Carolina University

Online BSBA in Marketing

Conway, South Carolina

Website

Undergraduate tuition: $10,530

Students looking for the best online marketing degree that combines business administration with marketing may find Coastal Carolina University’s program suitable. The school offers an online BSBA completion degree in marketing that prepares students for careers in:

  • marketing communications
  • public relations
  • sales

Online classes explore topics in:

  • buyer behavior
  • international marketing
  • marketing research
  • promotion

Coastal Carolina is regionally ranked by U.S. News and World Report as the 63rd best regional university in the South. Additional rankings include :

  • #26 for top public schools
  • #6 for best value schools
  • #48 for best college for veterans.

#18 – University of Alabama

Online Bachelor’s in Commerce and Business Administration

Tuscaloosa, Alabama

Website

Undergraduate tuition: $10,170

We include the University of Alabama’s general business degree with our affordable online bachelor’s in marketing degree programs because of the marketing courses available to students. Students majoring in business may choose from two areas of emphasis: management or marketing. Marketing courses include:

  • introduction to world business
  • personal selling
  • principles of social media
  • retail management

Upper division courses also include:

  • business communications
  • business finance
  • organizational theory and behavior
  • principles of marketing

The University of Alabama is ranked nationally by major publications like U.S. News and World Report. In fact, the 2016 edition of Best Colleges ranks the school as the 96th best national university. The online bachelor’s programs rank #164 out of approximately 1,200.

#17 – Old Dominion University

Online BS in Business Administration – Marketing Specialization

Norfolk, Virginia

Website

Undergraduate tuition: $9,480

Old Dominion University’s affordable online marketing degree program equips students with the skills necessary to work in tomorrow’s marketing systems. Students take classes in business administration as part of the major, but specialize in marketing. Required marketing courses include:

  • consumer behavior
  • marketing policy and strategy
  • marketing research
  • multi-national marketing

All courses are delivered online. Materials may be accessed at all hours and from any location. Classes are regularly scheduled and presented in live format. Old Dominion is a nationally ranked institution by U.S. News and World Report. The school’s online bachelor’s programs rank #49 out of 1,200 in the nation.

#16 – University of West Alabama

Online Bachelor’s in Business Administration – Marketing

Livingston, Alabama

Website

Undergraduate tuition: $8,734

One of the most affordable online bachelor’s in marketing degree programs in the South at the University of West Alabama. Degree candidates earn a BBA in marketing, which may be completed entirely online. Required marketing classes include:

  • advertising and promotion
  • consumer behavior
  • marketing management
  • marketing research
  • marketing strategy

Elective courses explore topics in:

  • leadership
  • personal selling
  • retail management
  • services marketing

The University of West Alabama is ranked by major publications like U.S. News and World Report. In fact, U.S. News lists the school as a regionally ranked university in the South. The online bachelor’s programs are also ranked #172 out of more than 1,200.

#15 – Indiana State University

Online Bachelor’s in Marketing

Terre Haute, Indiana

Website

Undergraduate tuition: $8,580

Indiana State University offers an affordable online marketing bachelor’s degree. It prepares students for long-term careers in consumer marketing and business-to-business. The program also offers an online marketing management concentration for students interested in pursuing leadership roles. Required courses for online marketing majors include:

  • buyer behavior
  • marketing management
  • marketing research

Class requirements for the marketing management concentration include:

  • marketing channel structure and strategy
  • product and pricing strategy
  • promotional strategy

Indiana State is nationally ranked by major publications like U.S. News and World Report, both as a best national university and for having one of the best online bachelor’s programs in the country.

#14 – Colorado State University Global Campus

Online Bachelor’s in Marketing

Greenwood Village, Colorado

Website

Undergraduate tuition: $8,400

Colorado State University’s Global Campus offers one of the best online marketing degree programs in the nation. Not only is the program affordable, but also accredited with the Higher Learning Commission. The program is also one of the few of its kind to offer 19 different specializations, including:

  • business administration
  • computer programming
  • data management
  • finance
  • organizational leadership
  • small business and entrepreneurship

Required courses include:

  • consumer behavior
  • introduction to marketing
  • market research
  • personal selling and sales management
  • promotion and public relations

Colorado State is nationally ranked by U.S. News and World Report as the 127th best national university. The online bachelor’s programs rank #86 out of more than 1,200.

#13 – Columbia College

Online Bachelor’s in Business Administration – Marketing

Columbia, Missouri

Website

Undergraduate tuition: $8,240

Accredited marketing bachelor’s degrees often integrate business administration programs. Columbia College follows this design. Students interested in marketing may earn an online BBA with a marketing concentration by completing nine hours of required marketing courses and nine elective hours. Required courses include:

  • consumer behavior
  • marketing management
  • marketing research

Marketing electives explore topics in:

  • public relations
  • retail management and strategies
  • sports and event marketing

Columbia College is ranked by major publications like U.S. News and World Report. In the 2016 edition of Best Colleges, Columbia’s online bachelor’s programs rank #106 out of 1,200.

#12 – Minot State University

Online BS in Marketing

Minot, North Dakota

Website

Undergraduate tuition: $8,024

Minot State University offers an online bachelor’s degree in marketing program equips students with the skills needed to fill marketing positions in various organizations. The online bachelor’s degree requires core business and marketing courses. Students take classes in:

  • consumer behavior
  • international marketing
  • logistics and channel management
  • marketing strategy
  • Minot State is ranked by major publications like Forbes magazine and U.S. News and World Report. In fact, the 2016 edition of Best Colleges lists the school as the 112th best regional university in the Midwest. The institution also offers the 191st best online bachelor’s program, which is ranked out of more than 1,200.

#11 – Dakota State University

Online BBA in Marketing

Madison, South Dakota

 

Undergraduate tuition: $7,974

One of the most affordable online bachelor’s in marketing degree programs is at Dakota State University. It’s perfect for students interested in both business and marketing. Courses are offered entirely online and combine a mix of business administration with marketing topics. Most classes limit enrollment to about 20 students. According to the program website, professors make themselves available at all hours of the day. Required courses include:

  • consumer behavior
  • legal environment of business
  • marketing research
  • production and operations management

Dakota State is ranked by U.S. News and World Report as the 92nd best regional university in the Midwest. Additional rankings include #30 among the top public schools and #71 for best colleges for veterans.

#10 – Northern State University

Online Bachelor of Science in Marketing – Marketing Management Emphasis

Aberdeen, South Dakota

Website

Undergraduate tuition: $7,887

In search of an inexpensive online marketing degree? Northern State University offers a BS degree in marketing with a marketing management emphasis. The unique program design provides core business courses with marketing management requirements. Marketing classes include:

  • international sales and negotiations
  • marketing for e-commerce
  • not-for-profit marketing
  • personal selling
  • retail management

Some of the core business courses include:

  • business communications
  • business statistics
  • organization and management
  • marketing

Northern State is regionally ranked by U.S. News and World Report as the 52nd best regional college in the Midwest. Additional rankings include:

  • #3 for top public schools
  • #35 among best colleges for veterans
  • #217 out of 1,200 for best online bachelor’s degree programs.

#9 – University of Wisconsin

Online BBA in Marketing

Whitewater, Wisconsin

Website

Undergraduate tuition: $7,637

The University of Wisconsin offers affordable online bachelor’s in marketing degree programs that prepare students for careers in:

  • marketing
  • promotion
  • sales

According to the program website, marketing graduates go on to work as:

  • Internet marketers
  • market analysts
  • product managers
  • sales managers

The program combines business administration with marketing so that students graduate with an online BBA in Marketing. Required courses and electives may include:

  • business-to-business marketing
  • direct and multichannel marketing
  • entrepreneurial and advanced sales techniques
  • principles of selling
  • sales management

The university ranks #50 among the best regional universities in the Midwest, according to U.S. News and World Report. Also, Wisconsin’s online bachelor’s programs rank #7 out of more than 1,200.

#8 – Granite State College

Online Bachelor’s in Marketing

Concord, New Hampshire

Website

Undergraduate tuition: $7,257

The online bachelor’s in marketing degree programs at Granite State College consist of a BS in marketing. The program provides curriculum that is applicable to both the business and marketing worlds. Required courses include:

  • brand management
  • consumer behavior
  • marketing research
  • principles of management
  • principles of marketing
  • trends in digital and social media

The program is highly accessible for working adults and those in need of balancing life obligations with education. Granite State College is ranked by major publications like U.S. News and World Report as having the best online graduate business programs and online bachelor’s programs. In fact, the school’s online bachelor’s programs rank #79 out of more than 1,200.

#7 – University of Houston

Online BBA in Marketing

Victoria, Texas

 

Undergraduate tuition: $7,086

The online bachelor’s degree in marketing at the University of Houston is offered by the School of Business Administration. The program focuses on a business core with an emphasis in marketing. Successful degree candidates graduate with an online BBA in marketing. Some of the marketing concentration courses include topics in:

  • buyer behavior
  • marketing management
  • marketing research

Required business courses include:

  • business finance
  • business statistics
  • managerial economics
  • principles of marketing
  • strategic management

University of Houston at Victoria is regionally ranked by U.S. News and World Report as a best regional university in the West. The school’s online MBA programs and online graduate business programs (excluding the MBA) are also ranked high. These rankings may appeal to those interested in pursuing graduate studies in business after completing the undergraduate marketing degree.

#6 – University of Maryland University College

Online Bachelor’s in Marketing

Adelphi, Maryland

Website

Undergraduate tuition: $7,056

The University of Maryland University College offers an accredited marketing bachelor’s degree program.  It prepares students to pursue positions in:

  • business
  • marketing
  • promotions
  • sales

Required classes include:

  • consumer behavior
  • global marketing
  • integrated marketing communications
  • nonprofit marketing
  • strategic marketing management

Recommended electives include:

  • introduction to business
  • management and principles of microeconomics

Online minors are also available, and include:

  • business administration
  • communication studies
  • digital media
  • law for the business minor

University of Maryland has received previous recognition from U.S. News and World Report as among the top regional universities in the North.

#5 – Northwest Missouri State University

Online Bachelor of Science in Marketing

Maryville, Missouri

Undergraduate tuition: $6,767

Northwest Missouri State University offers accredited marketing bachelor’s degrees. They are for those interested in pursuing marketing roles at various organizations. The online BS in marketing program is offered entirely online with classes in:

  • business
  • management
  • marketing

Required courses include:

  • consumer behavior
  • marketing management
  • marketing research
  • promotion
  • sales and sales management

Study abroad opportunities and internships are available, even to online students. Northwest Missouri is highly ranked with U.S. News and World Report. In fact, the 2016 edition of Best Colleges ranks the school as the 74th best regional university in the Midwest. Additional rankings include #20 for top public schools and #57 for best colleges for veterans.

#4 – New Mexico State University

Online Bachelor of Business Administration in Marketing

Las Cruces, New Mexico

Website

Undergraduate tuition: $6,094

New Mexico State University offers an affordable online bachelor’s in marketing degree programs through its distance education division. Candidates completing the program earn a BBA in marketing and are prepared for entry and mid-level roles in business and promotions or sales. The program prepares students with the knowledge of how to market products and provide marketing services to consumers. The program is offered entirely online with classes in:

  • marketing research
  • marketing strategy
  • sales and sales management

New Mexico State is nationally ranked by major publications like U.S. News and World Report. In fact, the 2016 edition of Best Colleges ranks the school as the 199th best national university. Also, the online bachelor’s programs rank #183 out of more than 1,200.

#3 – Kennesaw State University

Online BBA in Marketing

Kennesaw, Georgia

Website

Undergraduate tuition: $6,060

Kennesaw State University offers one of the best online marketing bachelor’s degree programs. It combines business administration with marketing. Successful degree candidates earn an online BBA with marketing emphasis. Major requirements include:

  • consumer behavior
  • international marketing
  • marketing management
  • marketing research
  • professional selling

A variety of marketing electives are also available. Electives may include:

  • basic retailing
  • entertainment marketing
  • market analysis
  • sales management
  • social media marketing

Kennesaw is ranked by major publications like U.S. News and World Report as the 71st best regional university in the South. Additional rankings include:

  • #32 for top public schools
  • #6 for most innovative schools
  • #143 out of 1,200 for online bachelor’s programs.

#2 – Florida Atlantic University

Online Bachelor of Business Administration in Marketing

Boca Raton, Florida

Website

Undergraduate tuition: $4,831

Florida Atlantic University offers AACSB-accredited marketing bachelor’s degrees. They combine business administration with marketing principles. Students who complete the program earn an online BBA in Marketing. Required courses include:

  • business law
  • financial management
  • management and organizational behavior
  • marketing management
  • operations management

Electives for those pursuing a marketing concentration include:

  • consumer behavior
  • digital marketing
  • international marketing
  • promotional management
  • retail management

Florida Atlantic’s  business-related programs are accredited.  The institution is also ranked with major publications like U.S. News and World Report. In fact, the school’s online graduate business and MBA programs are ranked in the top 100.

#1 – Fort Hays State University

Online BBA in Marketing

Hays, Kansas

 

Undergraduate tuition: $4,654

Fort Hays State University offers an online bachelor’s in business administration in marketing degree program. It equips students with the required skills to work in a variety of sales and marketing fields. According to the program website, the distance-learning BBA in marketing offers the same academic rigor as the on-campus program. The marketing core requires 18 credits. Required courses include:

  • consumer behavior
  • marketing management
  • marketing research
  • principles of marketing

Fort Hays is regionally ranked by major publications like U.S. News and World Report. In fact, the publication lists the school’s online bachelor’s programs as #24 out of more than 1,200. The online MBA program is ranked #91 in the nation. Fort Hays is our #1 pick for the best online bachelor’s degree in marketing.

This concludes our ranking of the 30 best online bachelor’s degrees in marketing at some of the top-ranked colleges and universities.

Brenda Rufener
Author

Julie McCaulley
Expert

Carrie Sealey-Morris
Editor-in-Chief