How Can Businesses Use Google Analytics to Improve Marketing?

An image of marketing professionals for our FAQ on How Can Businesses Use Google Analytics to Improve Marketing

google analytics People interested in obtaining a marketing degree can now get additional expertise with Google Analytics. Through a combination of high-level algorithms and real-world marketing knowledge, this platform is one of the strongest advertising networks in the world. So, what are some ways that businesses can leverage Google Analytics to improve marketing?

1. Real-Time Feedback

One of the most obvious advantages of Google Analytics as an advertising platform is the real-time feedback. Unlike marketing agencies that compile monthly results for their clients, using this interface will allow marketers to track the performance of their ads as it occurs. Thus, if some campaign is performing below expectations, one can see the data that depicts such an outcome within 24 hours of beginning the endeavor. Naturally, however, those with a marketing degree will likely avoid doing short-term campaigning on the website as the long-term perspective provides more accurate results.

2. Interest Group Targeting

Showing an advertisement for some product to an interested customer is the key to increasing conversions. This is because people will generally not be entertained by randomly placed ads that have very little to do with their purchasing patterns. Fortunately, Google Analytics allows marketers to select the specific client base that will view their ads. Enter something known as the interest-based marketing. This resource allows the campaign creators to pre-determine what buyers are more likely to engage with the ad. Thus, if the product is related to football, the marketer could list the NFL as one of the potential buyer’s interests.

3. Retargeting

Earning revenues pertains to finding new customers who will purchase some product or service. Maximizing that revenue, on the other hand, involves an entirely different process that revolves around retargeting. For those unfamiliar, this is where the marketer creates a new campaign and displays it to people who have already made purchases from the company in the past. Since they have a history of buying from the firm in question, it’s more likely that they will make new transactions. Although it seems effortless, retargeting actually consists of countless steps and complex procedures that ensure proper delivery.

4. Optimized Advertising

In the world of never-ending technological advancements, optimizing marketing campaigns is extremely important. This means ensuring that the potential buyer sees that ad in the most presentable manner. For instance, users who rely on Androids should be able to view the material just as well as someone who has an iOS device. Sometimes, however, the differences in operating systems and different platforms make it hard to create a uniform campaign that everyone will enjoy. This is where Google Analytics makes it easy to optimize work as the software is usable on pretty much all technology.

5. Tracking Success

Being able to analyze data to determine the success of some marketing campaign is crucial when it comes to saving money and increasing efficiency. With Google Analytics, according to Forbes, this entire process is seamless as the website allows countless ways of interpreting the data in a way that is the most convenient for the user. In translation, people can rely on written reports, graph-based displays, and many other alternatives for viewing their effectiveness. Ultimately, Google will even make suggestions on how one can best improve their marketing through various resources offered. Impressively, the list of benefits that this platform provides goes on. And although it is not a replacement for a marketing degree, knowing how to use Google Analytics is a great starting point for new marketers! Related Resources:

Brenda Rufener

Julie McCaulley

Carrie Sealey-Morris