What is Event Management?

Image of an event manager for our FAQ on What is Event Management

event management Event management is a service used by most industries. Nearly every field hosts significant events, from training seminars to trade shows to award receptions. Below is an overview of:

  • what this type of management entails
  • why it is important
  • how event managers can run successful events

What Does Management Of Events Entail?

The ultimate goal when managing an event is to plan all aspects properly so the event runs smoothly from beginning to end. It differs slightly from event planning in that the event is managed from start to finish and even beyond. This includes factors such as cleanup. Anyone in charge of managing an event is responsible for arranging transportation, booking the venue and leading the managing team, all while remaining within budget and on schedule. Event managers usually meet with their clients to discuss the goals and purpose of the event in detail. This is so the client’s needs can be met. The needs or preferences of attendees, especially vendors, must also be taken into account.

Who Needs Management For Events?

Any professional or company hosting or planning an event needs some sort of management or planning for that event. Poor event planning can leave attendees, vendors, speakers and other guests frustrated if the event does not proceed smoothly or their needs are not met. Proper managing of an event is also important to ensure the event performs the purpose it was conceived to achieve. For example, the goal of an event for a charity may be to bring in money for the charity. A trade show’s purpose would be to showcase the inventions and products being debuted. An event should be set up to facilitate achievement of that purpose.

What Training Or Skills Are Required?

Managing an event requires:
  • strong attention to detail
  • problem-solving skills
  • critical thinking skills
Planners and managers must be able to think ahead and ensure everything necessary is provided. This can include making sure vendors have access to necessary electrical outlets and ensuring water is provided. Decisions often have to be made on the fly and under a good deal of pressure. These managers usually have a bachelor’s degree according to the Bureau of Labor Statistics. Some colleges offer meeting and event management programs, although that specialty is not as common in this line of work as communications or business. While on-the-job experience may not be required for many positions, experience in the hospitality industry is a significant plus.

What Technology Is Used?

Technology has impacted how events are managed as well. Communication is much more instantaneous, which makes running an event easier because everyone can be updated of changes quickly. There are a number of software programs and apps that aid in the process of managing events. Functions they can perform include:
  • allocating space on an event floor
  • booking travel
  • collecting feedback and more
Apps are not only helpful for event managers but are also designed for the attendees. They allow attendees to:
  • access information
  • engage with sponsors
  • receive important notifications
Proper management of events is critical for:
  • businesses
  • non-profits
  • individuals
  • entrepreneurs
  • career professionals and more
These events serve as powerful marketing tools for nearly every industry. Event management helps many companies and individuals promote their products and remain involved in their industry. Related Resources:

Brenda Rufener

Julie McCaulley

Carrie Sealey-Morris